When asked about what features they’d like to see in future games, 34% of players said they looked forward to seeing more diverse characters and character creation options. Diversity and accessibility can no longer be an afterthoughtĭiversity and representation has surfaced as a significant element to engage players within game design. Here’s a look at some of the report’s key findings. “Insights help developers think through the lifecycle for their game more critically as well, so they can better plan for the future of their game.” “Player insights help game companies define their audience, and develop across a range of cultural and regional differences to ensure players’ needs are being met,” says Ashley Black, head of Americas app gaming at Google. The Google for Games 2022 Mobile Insights Report found players continue to value diversity across storylines and characters, maintain strong opinions regarding monetization, and emphasize localization as being more important than ever. Of the 3 billion global players, 50% of total revenue comes from mobile games.īut mobile gaming isn’t a market where you can throw any idea at the wall and watch it stick, as players’ needs continue to evolve and change.
Mobile games continue to make up an important part of the larger games industry.
#GOOGLE INSIGHTS SERIES#
Catch up on the other articles from Google for Games in this series covering a wide range of topics that help developers take their games to the next level.
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